ellesseuk welcomes Little mix's Jade Thirlwall as the face of their SS21-AW21 Campaign. It was my job to ensure that our social launch and strategy was well executed and received. With the help of our videographer, I captured video assets to support the launch which were posted across our social platforms including TikTok and have been some of the most well received and engaged videos. I created social calendars which captured both the static and video assets we gained from the shoots, these scheduled had to follow strict posting guidelines and meet very tight deadlines which I reached successfully.
Below are a few examples of the imagery, video assets I directed and one of the approved social plans.
