I launched the #ellessecurators campaign across two out of three of the ellesse social accounts I run, @ellesseuk and @ellessegermany. This activation was generated to inspire and motivate our audience to 'make noice' with in their creative industries. We sourced curators who we felt had a 'wow' factor, who use their platforms to spread positive messages and showcase their interests outside the fashion world.
Once launched, within the first week, our ellesseuk instagram platform had a total engagement increase of 18.4% and a reach increase of 1,373%
