To celebrate the launch of Gym King Women's new ambassador, Maisie Smith a social first campaign was created to introduce her to our audience. #MovesWithMaisie was the campaign's lead hashtag which associated the campaign's 'try something new' message with Maisie's personal healthy lifestyle ethos.
To support the launch, I had the responsibility of curating and managing the launch event which we decided to entitle 'Padel & Prosecco'. The event was the perfect way to kick start this campaign, with Maisie, and other fitness-loving influencers, gathering for an afternoon of Padel lessons and friendly matches. Padel, a fun and fast-paced racquet sport, was the perfect new activity to align with the campaign's theme of trying something different.
The event was a huge success, not only for the launch of #MovesWithMaise but the growth of the Gym King Women's community and brand awareness as well. With over 20 fitness enthusiasts and influencers attending, we managed to secure over 360,000 organic social views.
“FITNESS HAS BECOME A HUGE PART OF MY LIFE—IT’S NOT JUST ABOUT STAYING IN SHAPE, BUT ABOUT FEELING GOOD FROM THE INSIDE OUT. I’VE HAD MY OWN UPS AND DOWNS WITH BODY CONFIDENCE, AND I WANT TO SHOW OTHERS THAT IT’S OKAY TO EMBRACE THE JOURNEY. PARTNERING WITH GYM KING IS A DREAM COME TRUE BECAUSE THEY REPRESENT STRENGTH, CONFIDENCE, AND INDIVIDUALITY—THINGS I’M ALL ABOUT.” - Maisie Smith, 2024.
