SOUP was created in my second year of university as a part of a menswear module. The brand was established in a group effort with a traditional British identity. SOUP is aimed towards a young at heart demographic, taking inspiration from Manchester's streetwear scene.
The project was built on various marketing techniques including a brand handbook, look book and promotional strategy plan. Below are some images from the photoshoot that was organised to take place in a local Huddersfield bar. This location was chosen as we believed that it would capture the clienteles identity successfully, as well as the brands traditional trademark.
