Urban Outfitters X Billie Eilish was a hypothetical fashion collaboration created for my Final Major Project for university. It consisted of a rational marketing technique alongside promotional strategies in order to create a festival clothing collection. This project allowed me to explore my true apparel enthusiasm as well as demonstrate my creative knowledge on the marketing industry.
UO X BE has been established through the rationale of conservative fashion. The high demand realised through secondary research was considered whilst creating the launch. The project saw the development, creation and execution of a SS21 festival clothing range tailored towards a unisex clientele.
This final project put my marketing knowledge to the test, with no limitations, I was able to explore various strategies that I believed would assist the success of collection. The strategies include: a range plan, marketing & communications report, launch event plan, look book and window display pack.
DISCLAIMER: This particular project was executed during the 2020 Covid-19 Global Pandemic, therefore images are not of a professional standard and technical equipment was limited.
